Is your HDB priced right?
Most sellers leave money on the table. Most buyers overpay. Get a free data report on your block — real transaction prices, lease risk, and Cham's honest read on the market. Straight to your WhatsApp in minutes.
What you'll get in your report
Recent transactions
See what flats on your street actually sold for in the last 12 months — not asking prices, real done deals.
Lease decay risk
Know exactly where your flat sits — Healthy, Monitor, or Elevated Risk — and what that means for your buyer pool and loan eligibility.
Cham's read on the market
Not raw data. A plain-English verdict on whether your block is trending up, stable, or softening — and what to do about it.
Free. No obligation. Straight to your WhatsApp in minutes.
Get a professional-grade property analysis before you commit
PrimeKey is a data-driven scoring framework by Navis, a division of Huttons Asia. As a Huttons advisor, Cham runs this analysis for clients evaluating private residential properties — across 8 investment factors, delivered as a full PDF report to your WhatsApp within 24 hours.
Why request a PrimeKey Analysis?
8-factor scored report
Every property is evaluated across MRT connectivity, growth hotspots, GLS pipeline, project size, remaining tenure, rental yield, school effect, and HDB upgrader demand. Each factor scored and rated.
Colour-graded verdict
Green, Yellow, Orange, or Red — you'll know exactly where the property stands before you decide. No ambiguity, no developer hype.
Full PDF report, not a text message
A proper advisory report with a radar chart, detailed factor breakdown, key rewards, key risks, and a target buyer profile. Cham sends it to your WhatsApp within 24 hours.
A Huttons advisor tool — available to you, free on request.
What is PrimeKey?
PrimeKey Analysis is a proprietary investment framework developed by Navis, a division of Huttons Asia — one of Singapore's largest property agencies. It evaluates private residential properties across 8 scored factors: MRT Connectivity, Growth Hotspot proximity, Government Land Sales and Enbloc pipeline, Project Size, Remaining Tenure, Rental Yield, School Effect, and MOP Cluster (HDB upgrader demand). Each factor is rated 1–5 stars and colour-graded Green, Yellow, Orange, or Red based on overall score. The output is a full PDF report including a radar chart, per-factor analysis, closing summary, target buyer profile, and investment verdict. As a Huttons Associate Marketing Manager, Cham is authorised to run this analysis for clients.
