What's in your report
Recent transactions
What flats on your street sold for in the last 12 months — not asking prices, real done deals.
Lease decay risk
Healthy, Monitor, or Elevated Risk — and what that means for your buyer pool and CPF/loan eligibility.
Cham's market read
Whether your block is trending up, holding steady, or softening — and what to do about it.
Free. No obligation. No cold calls.
What your report looks like
4-Room · Level 10–12 · Apr 2026
$698,000
$596 psf · 1,173 sqft
4-Room · Level 07–09 · Feb 2026
$672,000
$573 psf · 1,173 sqft
4-Room · Level 04–06 · Jan 2026
$648,000
$553 psf · 1,173 sqft
Lease Decay
74 yrs remaining
Cham's Read
Trending up — similar flats +3.8% vs. prior year. Higher floors still commanding a premium. Good time to sell if you're serious.
Illustrative sample · Your report will contain real transaction data for your block
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Common questions
Is this actually free?
Yes. No charge, no trial period, no catch.
Will I get called and pressured to list?
No. You get the report. If you want to talk after that, just say so.
How is this different from SRX or PropertyGuru?
Those show raw data. This adds a lease decay risk score — which most portals don't surface — plus a read on whether your block's trend is worth acting on now or waiting.
What's in the PrimeKey report
8-factor scored report
MRT connectivity, growth hotspots, GLS pipeline, project size, remaining tenure, rental yield, school effect, and HDB upgrader demand — each scored and rated.
Colour-graded verdict
Green, Yellow, Orange, or Red. You'll know exactly where the property stands before you decide. No ambiguity, no developer hype.
Full PDF, not a text message
Radar chart, per-factor analysis, key risks, target buyer profile, and investment verdict. Sent to your WhatsApp within 24 hours.
A Huttons advisor tool — available to you, free on request.
Request a PrimeKey Analysis
What is PrimeKey?
PrimeKey Analysis is a proprietary investment framework developed by Navis, a division of Huttons Asia. It evaluates private residential properties across 8 scored factors: MRT Connectivity, Growth Hotspot proximity, GLS and Enbloc pipeline, Project Size, Remaining Tenure, Rental Yield, School Effect, and MOP Cluster. Each factor is rated 1–5 stars and colour-graded Green, Yellow, Orange, or Red. The output is a full PDF report including a radar chart, per-factor analysis, target buyer profile, and investment verdict. As a Huttons Associate Marketing Manager, Cham is authorised to run this analysis for clients.
Updated as details come in
GLS sites coming to market and recently launched projects still accepting registrations.
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Organised by TOP year
New launch condos approaching or recently receiving their TOP. Buying resale in one of these? Request a PrimeKey Analysis before you commit.
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