Property Crumbs with Cham
HDB Report PrimeKey Guides Data-led advisory

Singapore HDB & Private Property Intelligence

Property data.
No noise.

Real HDB transaction data, lease risk ratings, and professional property scoring — pulled from the source and sent directly to your WhatsApp. Free, on request.

Block-level HDB data · Lease risk rated · Sent to WhatsApp in minutes · CEA Licensed · Huttons Asia

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What's in your report

01

Recent transactions

What flats on your street sold for in the last 12 months — not asking prices, real done deals.

02

Lease decay risk

Healthy, Monitor, or Elevated Risk — and what that means for your buyer pool and CPF/loan eligibility.

03

Cham's market read

Whether your block is trending up, holding steady, or softening — and what to do about it.

Free. No obligation. No cold calls.

CEA Licensed· Huttons Asia· Data from data.gov.sg· Delivered to WhatsApp· HDB Buyers & Sellers· Lease Decay Analysis· Block-Level Data· CEA Licensed· Huttons Asia· Data from data.gov.sg· Delivered to WhatsApp· HDB Buyers & Sellers· Lease Decay Analysis· Block-Level Data·

What your report looks like

Blk 157 Toa Payoh · 4-Room Sample

4-Room · Level 10–12 · Apr 2026

$698,000

$596 psf · 1,173 sqft

4-Room · Level 07–09 · Feb 2026

$672,000

$573 psf · 1,173 sqft

4-Room · Level 04–06 · Jan 2026

$648,000

$553 psf · 1,173 sqft

Lease Decay

74 yrs remaining

Healthy

Cham's Read

Trending up — similar flats +3.8% vs. prior year. Higher floors still commanding a premium. Good time to sell if you're serious.

Illustrative sample · Your report will contain real transaction data for your block

Get your free block report

Your details are used only to send your report. No mailing list, no cold calls.

Common questions

Is this actually free?
Yes. No charge, no trial period, no catch.

Will I get called and pressured to list?
No. You get the report. If you want to talk after that, just say so.

How is this different from SRX or PropertyGuru?
Those show raw data. This adds a lease decay risk score — which most portals don't surface — plus a read on whether your block's trend is worth acting on now or waiting.

What's in the PrimeKey report

01

8-factor scored report

MRT connectivity, growth hotspots, GLS pipeline, project size, remaining tenure, rental yield, school effect, and HDB upgrader demand — each scored and rated.

02

Colour-graded verdict

Green, Yellow, Orange, or Red. You'll know exactly where the property stands before you decide. No ambiguity, no developer hype.

03

Full PDF, not a text message

Radar chart, per-factor analysis, key risks, target buyer profile, and investment verdict. Sent to your WhatsApp within 24 hours.

A Huttons advisor tool — available to you, free on request.

8 Investment Factors· Full PDF Report· Radar Chart Included· Delivered in 24 Hours· Huttons Navis Framework· CEA Reg No. R069422B· 8 Investment Factors· Full PDF Report· Radar Chart Included· Delivered in 24 Hours· Huttons Navis Framework· CEA Reg No. R069422B·

Request a PrimeKey Analysis

Your details are used only to prepare your PrimeKey report. Full PDF sent to WhatsApp within 24 hours.

What is PrimeKey?

PrimeKey Analysis is a proprietary investment framework developed by Navis, a division of Huttons Asia. It evaluates private residential properties across 8 scored factors: MRT Connectivity, Growth Hotspot proximity, GLS and Enbloc pipeline, Project Size, Remaining Tenure, Rental Yield, School Effect, and MOP Cluster. Each factor is rated 1–5 stars and colour-graded Green, Yellow, Orange, or Red. The output is a full PDF report including a radar chart, per-factor analysis, target buyer profile, and investment verdict. As a Huttons Associate Marketing Manager, Cham is authorised to run this analysis for clients.

Updated as details come in

GLS sites coming to market and recently launched projects still accepting registrations.

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Organised by TOP year

New launch condos approaching or recently receiving their TOP. Buying resale in one of these? Request a PrimeKey Analysis before you commit.

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From the crumbs

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Benjamin Cham, CEA Licensed Property Agent, Huttons Asia

Benjamin Cham

I'm a CEA-licensed property agent with Huttons Asia. I work with HDB buyers, sellers, and investors — and everything runs on transaction data, not gut feel. If you want a straight read on where the market sits for your block, that's what the report is for.

CEA Reg No. R069422B · Huttons Asia