MRT connectivity
Walking distance and line quality. Connectivity is the single most durable driver of Singapore resale value.
One score. Eight factors. Zero hype.
PrimeKey is my scoring framework for any Singapore condo or new launch. Eight fundamentals, each scored on data — combined into one honest verdict on whether a project deserves your money.
Request your free analysis
Sample output
What a PrimeKey score looks like
Sample project — OCR new launch
Illustrative scores. Your report is built fresh from current data.
4.1 / 5 overall
MRT CONNECTIVITY
4.5
GROWTH AREAS
4.0
LAND SUPPLY
3.5
SIZE & LIVABILITY
4.0
REMAINING LEASE
5.0
PRIMARY SCHOOLS
3.5
UPGRADER DEMAND
4.5
RENTAL STRENGTH
4.0
CHAM'S READ
Every report ends with my written verdict — what the numbers say, what they don't, and whether I'd put my own money here. If a project scores poorly, I'll tell you that too.
The framework
The eight factors, explained
01
02
Future growth areas
Proximity to URA master plan transformations — the demand that hasn't been priced in yet.
03
Upcoming land supply
GLS pipeline nearby. Heavy incoming supply caps appreciation; scarcity protects it.
04
Size & livability
Unit mix, layout efficiency and project scale — what daily life and future buyers will actually feel.
05
Remaining lease
Tenure and lease decay trajectory, including CPF and financing implications down the line.
06
Nearby primary schools
Schools within 1km — a quiet but persistent source of owner-occupier demand.
07
Upgrader demand
The surrounding HDB base and MOP timelines that feed future buyers into the project.
08
Rental strength
Yield, tenant pool and vacancy patterns — the floor under your holding power.
How it works
Three steps, twenty-four hours
STEP 1
Tell me the project
Name the condo or new launch you're weighing up, and whether you're buying, selling or comparing options.
STEP 2
I run the analysis
I score all eight factors against current transaction data, URA supply data and location fundamentals — personally, not by bot.
STEP 3
Report on WhatsApp
Your full scored report with Cham's Read lands on WhatsApp within 24 hours. Free, no obligation.
Request
Get your PrimeKey analysis
Delivered personally on WhatsApp within 24 hours. No calls, no pressure — that's the whole point.
Request received. Your PrimeKey analysis will reach your WhatsApp within 24 hours.
Analysed personally by Benjamin Cham
Huttons Asia · CEA Reg No. R069422B. I built PrimeKey because most project marketing tells you everything except whether the numbers work. Every report is prepared by me, from data — not a template.
FAQ
Fair questions
Is PrimeKey Analysis really free?
Yes. It takes me real time to prepare, but I'd rather you make a decision with data in front of you. No payment, no obligation.
Will I get called and pressured after submitting?
No. You'll receive your analysis on WhatsApp within 24 hours. Whether we talk further is entirely up to you.
How is the score calculated?
Each factor is scored individually using transaction data, URA supply data and location fundamentals, then combined into an overall score out of 5. The written analysis explains every score.
Which properties can PrimeKey score?
Any Singapore condominium or new launch — resale or under construction. For HDB flats, use the free HDB Block Report instead.